Visual Communication

Shaping cohesive brand identities through visual storytelling. 


A collection of works exploring how brands communicate through visuals across digital and physical spaces — from WeChat infographics and animated social posts to printed event materials and branded merchandise that bring the brand experience to life.

Social Media Visual Materials

Offline Event Communication

WeChat Brand Account Long Posts

Transforming brand narratives into engaging visual stories through long-form WeChat content — combining illustration, motion, and layout to capture attention and communicate with impact.


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Social Media Visual Materials

Offline Event Communication

Translating brand identity into tangible experiences through spatial and material design. This section presents selected offline projects that extend visual storytelling beyond digital touchpoints.




01 Thomas Cook Concept Store


Soft furnishing and material design for Thomas Cook China’s offline concept café in Shanghai (2019), developed in collaboration with an agency partner.


02 Urban Outfitters Pop-up Event


A spring 2021 pop-up event that invited fashion influencers to showcase Urban Outfitters’ latest collections and amplify brand exposure through social engagement.