Service Innovation
Turning complex challenges into meaningful experiences.
My practice focuses on understanding systems through people — uncovering real needs, aligning stakeholders, and shaping services that create both human and organisational value.
By combining research, co-creation, and prototyping, I translate insights into actionable strategies and tangible experiences that drive sustainable change.


Project
ShoreQuest
Year
2025
Service
Service Design, Experience Design, User Research, Co-creation, Interaction Design, Prototype Development
Description
ShoreQuest helps UK families co-create meaningful, regenerative day trips with their children—turning local quests into engaging, educational adventures that give back.
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Project
Cycle Venner
Year
2024-2025
Service
Service Design, Experience Design, User Research, Community Engagement, Event Facilitation, Visual Design
Description
Cycle Venner is a campus-based community initiative encouraging women students in London to cycle, created in response to a brief from Transport for London (TfL). In partnership with RCA’s Sustainability Department, we organised a Women’s Day cycling picnic to inspire students to see cycling as a practical and empowering mode of transport.
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