Service Innovation

Turning complex challenges into meaningful experiences.


My practice focuses on understanding systems through people — uncovering real needs, aligning stakeholders, and shaping services that create both human and organisational value.

By combining research, co-creation, and prototyping, I translate insights into actionable strategies and tangible experiences that drive sustainable change.

Project

ShoreQuest

Year

2025

Service

Service Design, Experience Design, User Research, Co-creation, Interaction Design, Prototype Development

Description

ShoreQuest helps UK families co-create meaningful, regenerative day trips with their children—turning local quests into engaging, educational adventures that give back.

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Project

Cycle Venner

Year

2024-2025

Service

Service Design, Experience Design, User Research, Community Engagement, Event Facilitation, Visual Design

Description

Cycle Venner is a campus-based community initiative encouraging women students in London to cycle, created in response to a brief from Transport for London (TfL). In partnership with RCA’s Sustainability Department, we organised a Women’s Day cycling picnic to inspire students to see cycling as a practical and empowering mode of transport.

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