Brand Communication

Offline Event Communication

Translating brand identity into tangible experiences through spatial and material design. This section presents selected offline projects that extend visual storytelling beyond digital touchpoints.

Thomas Cook Concept Store

Soft furnishing and material design for Thomas Cook China's offline concept cafe in Shanghai (2019), developed in collaboration with an agency partner.

Thomas Cook Concept Store supporting touchpoint 1

Thomas Cook Concept Store supporting touchpoint 2

Thomas Cook Concept Store supporting touchpoint 3

Thomas Cook Concept Store supporting touchpoint 4

Urban Outfitters Pop-up Event

A spring 2021 pop-up event that invited fashion influencers to showcase Urban Outfitters' latest collections and amplify brand exposure through social engagement.

Urban Outfitters Pop-up Event event touchpoint 1

Urban Outfitters Pop-up Event event touchpoint 2

Urban Outfitters Pop-up Event event touchpoint 3

Urban Outfitters Pop-up Event event touchpoint 4

Urban Outfitters Pop-up Event event touchpoint 5

Urban Outfitters Pop-up Event event touchpoint 6

Urban Outfitters Pop-up Event event touchpoint 7

Urban Outfitters Pop-up Event event touchpoint 8