From defining opportunities, to designing experiences, to shaping every touchpoint.
STRATEGY
Service Innovation
Framing service opportunities through research, systems thinking, and co-creation, then translating them into scalable service concepts.
- 01ShoreQuestRegenerative Tourism · Family Day Trips · Local HeritageShoreQuest helps UK families co-create regenerative local day trips with children, turning community exploration into educational activities that support local places.View Case
- 02Cycle VennerWomen Cycling · Confidence Building · Campus CommunityDeveloped from a TfL brief into a campus-based service concept around confidence, peer support, and safer cycling habits.View Case
- Systems thinking
- Co-creation
- Service prototyping
- Journey mapping
- Stakeholder alignment
- Ecosystem strategy
EXPERIENCE
Omnichannel UX/UI
Optimized brand user journeys through iterative updates, focusing on e-commerce platforms such as Tmall and WeChat Mini Programs.
- 01Nike Tmall 618Campaign UX · Personalization · Product StorytellingDesigned a flagship 618 homepage that balanced campaign storytelling, membership content, interactive modules, and clearer product discovery.View Case
- 02Thomas Cook WeChat CRMPost-booking Journey · WeChat CRM · Service TouchpointsOptimized WeChat landing pages and CRM touchpoints to make post-booking trip information clearer and easier for travelers to act on.View Case
- 03Thomas Cook Mini ProgramTravel Booking · Mini Program UX · Interface IterationRefined layouts, icons, membership flows, and product browsing to improve usability, visual coherence, and brand consistency.View Case
- Customer journey
- E-commerce UX
- WeChat ecosystem
- Tmall optimization
- Project management
- Brand pitch deck
TOUCHPOINTS
Brand Communication
Shaping brand communication across digital content and offline touchpoints, with visual systems aligned to brand identity and audience context.
- 01Social Media Visual MaterialsCampaign Visuals · Social Content · AnimationSelected WeChat Brand Account long-form visuals translating campaign messages into structured, scrollable brand content.View Case
- 02Offline Event CommunicationEvent Identity · Print Collateral · Spatial CommunicationSelected offline communication work translating brand identity into spatial, printed, and event-facing touchpoints.View Case
- Social media
- Content design
- Illustration & animation
- Event branding
- Cross-platform