Eveleen Zhou
EN中文

I’m Eveleen, a multidisciplinary designer working across research, systems thinking, and experience design.

I turn ambiguous contexts into structured experience directions — connecting service strategy, UX/UI systems, and visual communication across touchpoints.

  • 7+ years across client-side & agency-side practice
  • MA Service Design, Royal College of Art
  • Experience across commerce, lifestyle, OTA, and brand ecosystems
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Selected work

View all work
Service Innovation
My contribution
Service Design, User Research, Field Testing, Community Experience
Strategic question
How might we help women students in London feel more confident choosing cycling?
Outcome
A campus-based service concept connecting confidence, peer support and safer cycling habits.
Thomas Cook WeChat CRM interface and customer journey touchpoints.
Omnichannel UX/UI
My contribution
CRM Journey Design, UX/UI, Message Flow, WeChat Experience
Strategic question
How might we make post-booking customer communication more timely and useful?
Outcome
A structured CRM journey across WeChat touchpoints, improving service continuity after purchase.
Nike Tmall 618 digital commerce interface and product modules.
Omnichannel UX/UI
My contribution
Experience Strategy, UX/UI, Digital Commerce Journey, Interaction Modules
Strategic question
How might a flagship Tmall moment balance brand energy with clear customer journeys?
Outcome
A flexible digital commerce experience connecting campaign storytelling, membership and conversion.

Experience snapshot

  1. 2015–2017

    Graphic & Web Designer

    Mailman Group

    Shanghai

  2. 2017–2018

    Senior Art Director

    Bang Digital Agency

    Shanghai

  3. 2018–2020

    Creative Designer

    Thomas Cook China

    Shanghai

  4. 2020–2022

    Freelancer

    Agency & Brand Clients

    Shanghai

  5. 2022

    UX Manager

    WPP / Wunderman Thompson

    Shanghai

  6. 2023–Present

    Professional Development

    London / Shanghai

Education

Formal Education

  • Royal College of Art

    London, UK

    MA Service Design

    2024–2025

  • Shanghai University

    Shanghai, CN

    BA Digital Media Arts

    2011–2015

Professional Certificates

  • INSIDE LVMH CERTIFICATE | Creation & Branding, Retail & Client Experience

    Issued by LVMH

    Jun 2026

  • Google Project Management Certificate

    Issued by Google

    Mar 2026

  • Google UX Design Professional Certificate

    Issued by Google

    Jun 2021

Let’s connect

Let’s stay in touch.

If you want to discuss a project, collaboration, or just have a question, feel free to reach out.

eveleenzhou@gmail.com